Does it make you happy
It’s not often that I say brillant but this ad deserves it.
The Brand Game
Do you ever think about what brands you chose to use every day and how that defines who you are? Try writing down all the brands that you encounter in your daily life. Mine is below. It can be very revealing about who you are, your personality and your lifestyle. tom’s of maine, wallby’s, soy balance, boston organics, jacob, polo sport, elie tahari, campers, nissan, paper source,...
Trick or Treat
It always good to take a walk when you are looking for inspiration. On a short stroll to City Feed and Supply, I found a clever street marketing campaign for Nutella, the European breakfast staple. Little bags filled with individual wrapped saltines and Nutella hung on doorknobs awaiting residents after a hard day. It certainly got my attention and my appetite☺
The Art of Media Buying
I never realized how much ad placement can really effect the message. In the Boston Globe’s new campaign, site specific ads point arrows to neighborhoods and landmarks around Boston. Please note that this is a different campaign than the more generic thought bubbles discussing Boston issues. These are clever and eye catching ads (almost theratical installations) aimed at car driving...
Hello. I’m sorry I have not posted much lately. Let’s call it stage fright. I have about 3 posts in draft mode because I wanted to get it just right before publishing it. But that’s missing the point of blogging, so enjoy!
As much as I care about branding, I usually opt to buy local, small or alternative brands. In the past few months, I have become a victim of 2 rebranding campaigns: my bank and my cell phone. Both have shifted their color palettes and it has left me with a disharmonious perception of their brands. Banknorth, a small New England bank chain, was bought by TD in March. TD Bank Financial Group...