November 2005
3 posts
7 tags
An Updated Classic
AT&T; and SBC are reunited! The branding community is buzzing about Interband’s update of the Saul Bass’s classic logo. Curvy and lean, it reminds me of the BP update. I found this nifty brand evolution chart gives you a sense of how a brand should breathe and grow while building equity. credits: Agency: Interbrand, N.Y.,Executive Creative Director: Carlos Sanchez, Creative...
6 tags
Adidas to lose stripes
The International Olympic Committee (IOC) has decided company logos on an area larger than 20 square centimeters would no longer be allowed on sportswear at the games, taking effect at the Turin tournament in 2006. Rivals Nike and Puma had asked the IOC to prevent Adidas from supplying athletes with sportswear with its three-stripe logo down the length of the clothes.
5 tags
#F8F8F8
Gray is usually a safe design color. It’s neutral, flexible and reliable. Shades of gray can be used elegantly to illustrate time and procession. However, Yahoo! Mail’s chose a value of gray (F8F8F8) that does not provide enough contrast to distinguish between read and unread mail. Personally, I use Yahoo! Mail to filter my emails from various personal brands. As you might...
