An Updated Classic
AT&T; and SBC are reunited! The branding community is buzzing about Interband’s update of the Saul Bass’s classic logo. Curvy and lean, it reminds me of the BP update. I found this nifty brand evolution chart gives you a sense of how a brand should breathe and grow while building equity.
credits: Agency: Interbrand, N.Y.,Executive Creative Director: Carlos Sanchez, Creative Director: Craig Stout, Designer: Loid Der