What Not To Do
Last Friday, I went to the Northshore Mall, a suburban mall outside of Boston, to check out the kick-off event to the What Not To Wear’s promotional tour. Being a big fan of fashion makeover shows, I thought it would be good to see how the style mavens executed their brand in person. The scene Outside the Lord & Taylor department store, the familiar red and white logo beaconed mall...
History in the Making
Target has made brand history-again! As the sole advertiser of The New Yorker’s August 22 issue, Target is the only advertiser to sponsor an entire issue in 80 years. Quite a feat considering most New Yorkers need to get to the Bronx, Brooklyn or Queens to shop the mega emporium. This move is part of a calculated campaign to gain awareness (and real-estate) in Manhattan. They also...
DVD branding has become an interesting, more relevant topic. At work, we are producing DVDs to streamline marketing, fundraising and training efforts. Most of the production work is outsourced but the third party firms have consistently delivered sub-par results. Even when I provided a design template! This article of solidary echoes my sentiments on branding for DVDs by using Roma...
Brands are like personalities
Brands are like personalities. Quiet, soft, elegant; bold, dominant; playful and energetic. We go to bed with them, tell our secrets to them and allow ourselves to become defined by a pattern of carefully selected brands broadcasting our lifestyles. The concept of branding has sprouted not just in the consumer product industry but also for small businesses, non-profits, and celebrities even...
Well, I did it! I have finally created a design blog talking about branding and its effect on culture. From scribbles on napkin (okay post-its), I have a bunch of entries already to go. Yawn. Alas, it must wait until later.
Yes, we have no bananas! (Puppies and babies)
Did you ever notice the random floral and fruit prints that manufactors put on their products (paper towels, tissues, toliet paper, etc.)? I have always just assumed someone wanted the kitschy designs. Anyways, baby-powder-scented-puppies adorn Peru’s most popular toliet paper brand. How do I know this factoid? Let’s just say it was a unique culture experience.