Mini mags adhered to your favorite soda will make use of sophiscated distrubtion channels. Australian design student launched the first of its kind with a woman focused mini-mag called “ilove”. Her patent is pending for any onproduct magazines.
It’s amazing how freaked out salespeople get over taking pictures inside of stores. I managed to snap a few of the new Gap interior before the manager told me, “Please do not do that here.” Usually I would explain my journalistic tendencies but I could tell it was not going to matter.
I have to say the Spike Jonze’s commercial was better than the end result. I felt like the green walls were derivative of J.Crew’s colors and the photo displays more than hinted at Banana Republic (bulk discount?). The one touch of originality was the edgy blackboard divider near the jeans. It had potential to create a younger, hipper Gap. If that is what they are going for.
The highlights included a new branded blue doorway that acts like signage on a highway. Now you can spot a Gap as you walk down the Mall’s boulevard, just count the number of doorways to babyGap or Gapbody. Oversized mirrors dominanted making it easier to find them. Better spot lighting made fluorescent green look good on everyone and interesting shelving broke up the sightlines as you scan the store.
Maybe living with a techie has made me a more informed web consumer but I’m just not that impressed with Blogger (my current blogging tool). Truth be told, I wanted a free option until I got the whole blogging thing down.
As I contemplate a redesign, I want to add features likes tags, RSS feeds from other sites and other blogs in a real-time chat window, logged in readers can post, promo tools that let you send your post as a branded email and a moblogging gallery. I am not asking for too much, huh?
A classic move for viral campaigns promoting concerts, CD releases, and indie magazines usually includes low budget 2 color posters in urban pockets of cool. A recent trip to New York showed that viral has gone mainstream. They are no longer just funky pieces of urban eye candy but now gyms and shower cleaners are using irreverent images to push their products in Chelsea and the Lower East Side.