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Mini mags adhered to your favorite soda will make use of sophiscated distrubtion channels. Australian design student launched the first of its kind with a woman focused mini-mag called “ilove”. Her patent is pending for any onproduct magazines.
It’s amazing how freaked out salespeople get over taking pictures inside of stores. I managed to snap a few of the new Gap interior before the manager told me, “Please do not do that here.” Usually I would explain my journalistic tendencies but I could tell it was not going to matter. I have to say the Spike Jonze’s commercial was better than the end result. I felt like...
Maybe living with a techie has made me a more informed web consumer but I’m just not that impressed with Blogger (my current blogging tool). Truth be told, I wanted a free option until I got the whole blogging thing down. As I contemplate a redesign, I want to add features likes tags, RSS feeds from other sites and other blogs in a real-time chat window, logged in readers can post, promo...
Viral Campaigns-Are they catching?
A classic move for viral campaigns promoting concerts, CD releases, and indie magazines usually includes low budget 2 color posters in urban pockets of cool. A recent trip to New York showed that viral has gone mainstream. They are no longer just funky pieces of urban eye candy but now gyms and shower cleaners are using irreverent images to push their products in Chelsea and the Lower East...