September 2009
1 post
7 tags
Proximity to Cool
All around us, we are paying for access to cool. That “cool” factor can be exclusivity, power or just an established brand. Concert tickets are priced higher as the seats get closer to the performer. So paying more for content that already has a track record is a well established business concept. Melvin Simon’s obituary in the NY Times talks about how the mega founder of Simon...
